Navteq, the leading international provider of digital maps declared a relationship with Microsoft in which the two companies will be getting together on 3D mapping data and visuals, bing maps. Navteq exclaims that the agreement will grant the company to innovate the capabilities of collecting and also to accelerate the development and storage of 3D visuals and data more rapidly. Microsoft and Navteq will work together to help technological advancement in areas through which Navteq will boost up new mapping features.
To deliver the highest quality of digital mapping data and ensure advanced attributes like ADAS – Advanced Driver Assistance System geometry and road curvature, Navteq has been constantly investing in the resources for the development. The company is also a long time, about 10 years, provider of map data to Microsoft. Hence being enjoyed a strong and trusted relationship with Microsoft, Navteq with this new relationship will move on with significant 3D collection technologies which will thereby help the company to broaden the process of data collection at an exceptional accuracy and scale.
The benefit of the new technology will be spread across full range of product portfolio of Navteq, which also extends to a full roll of Navteq customers. Both the huge competitors are focused on bringing the mapping experience alive to the customers. The corporate vice president of Microsoft said that the chance to work closely with Navteq and the advantage of technical strength is sure to make a drastic development, making it an ultimate “win win” for both the companies, as well as the customers.
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