Garmin is expected to launch few budget friendly sat navs for Black Friday. The cost of these satellite navigations are assumed to be between $100-$120. No much information is revealed on their model number or features.
Cliff Pemble, the President and COO of Garmin says that the sales of Garmin nuvifones have been slow and the company is taking steps to improve its sales. The first step towards this is the launch of a television advertising campaign. AT&T has also lowered the price of certain Garmin Sat navs.
He also said that Garmin’s Android based Nuvifone is en routed for 2010. Garmin is not found to be fearful of the GPS enabled smartphones, the new generation competitors of GPS navigation devices. Pemble pointed out the pitfalls of GPS enabled smartphones that the phone becomes heated after a long use, and also its lesser GPS reception.
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